The answer? A new brand awareness campaign that highlights UTMB's great work. All of the elements are designed to illustrate how we improve health for the people of Texas and for those around the world.
Through television, radio and digital advertising, this new campaign will show the rest of the world how we’re Working Together to Work Wonders. The ads launch to the public on Jan. 16, but you can see it all here first.
Take a moment to watch a brief campaign video featuring President Callender and Marketing and Communications VP Steve Campbell. Then, explore the TV, radio and digital/web components of the campaign: